|“||It was terrible. Doctor Who was a long way down the list of priorities, frankly… it was an embarrassment. It had become a laughing stock. Nobody wanted it to succeed - we wanted it to die.||”|
— Jonathan Powell, Head of BBC Series and Serials.
During the McCoy era promotions for Doctor Who dropped to virtually nothing, the show was scheduled opposite Coronation Street (a monstrously popular soap opera at the time) and its fate was sealed when the first episode of Season 26 scored the lowest ratings in the show's history. Doctor Who was subsequently SHUT DOWN like Mel Gibson's career.